Anyone can be creative on their best day. If you want to make a living at this stuff, you’ve got to be creative on the days when your car breaks down and your wife leaves you. I have been doing lots of creative ideas for my new assigned account, right next to me I have a little tabloid color copy, I have created in 2003 with my favorite quote: Create an idea, put it away, create a BETTER one.
My mind is in a very creative mood, with lots of ideas flying through my head as inspiration trying to get into my list of task to finish at work. Still, everyday before I start my day I go to some websites and look for creative advertising that inspires me.
Here’s an AD from NIKE, the way they aproach their target market is just fantastic.